Average Wedding DJ: Gear Vs. Talent

Gear Vs. Talent

Another common trait of the Average Wedding DJ is the misconception that what they bring (their gear) is more important or has more value than what they can do (their talent). This can be plainly seen when visiting their web sites. Prominent pictures of their speakers, microphones, light shows, mixers, amps, DJ setups. Or best of all...pictures of themselves holding their microphones in front of their speakers while being illuminated by their light shows.

Did your caterer show you photos of their chafing dishes? Did your photographer show their collection of lenses? When you see photos like these being emphasized over the unique talents and skills a Wedding Entertainment Director™ will regularly provide, you can be sure you are dealing with an Average Wedding DJ. This form of marketing reveals that the Average Wedding DJ believes you should be most concerned with the amount and quality of gear they will bring to your reception. They are selling products. But if you want yours to be "The Best Wedding Reception...Ever!", then you are really looking for Unforgettable Reception Entertainment and that means you want a Wedding Entertainment Director™ who has the specialized skills and the unique talent to make your reception as much fun as possible. Talent and skills are services, not products, which can be verified via video footage and feedback surveys.